Hyper local
Consumer engagement
Lead generation
Tata Motors, the multinational automotive manufacturing company also provides the commercial vehicle. Its most popular models include Tata Ace, Tata LPS 4018 and Tata SFC 407 EX Pick Up etc.
Hyperlocal campaign to engage with Target group
Challenges
Stiff competition in the automobile industry
New entrants
Preference for other automobiles
Strategies
Establish direct contact with TG
Educate through knowledge sharing
Lead generation at the field level
