312
14
09
24
Taro Pump is one of the oldest Pump manufacturers provides high quality, robust and reliable submersible pumps, monoblock pumps and motors for the Domestic, Industrial and Agricultural markets.
The task in hand was to do new brand identity communication and awareness building.
Challenges
Legacy brand
Creating differentiation from a competitor who was using a similar brand identity
Target group spread across urban and rural
Strategies
Mapping priority markets
Designing media communication inline to the regional flavour and language
Rigorous program management using MS project tool
Media print from a single house to ensure the art colour consistency and artwork
