150+
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10
NSK Ltd. is a manufacturer of bearings globally. The company produces industrial machinery bearings, precision machinery and parts, and automotive bearings and components.
Build affinity for the aftermarket category
Challenges
Less visibility at the retail points
Aftermarket is an unorganised segment
Consumer lacks awareness and tends to buy the duplicate product
Strategies
Enhance the retail visibility through signages
OOH campaigns in and around the aftermarket hubs of each city
Building presence at city hubs and captive locations
