Manoramaonline is the leading news portal and also has various online platforms that touch human lives.
Brand campaign emphasising news portal and online portals.
11 Products
Sequential
Communicaton
Premium
Sites
Manoramaonline is the leading news portal and also has various online platforms that touch human lives.
Brand campaign emphasising news portal and online portals.
Challenges
The increasing number of local and national news portals
Competition from existing players including offline media
Consumers lack awareness of other platform services from the umbrella brand
Strategies
Mapping the TG locations
Campaign execution on sequential media
Opting the premium media to show the superiority