All kerala

Targetting Millenials

New Logo Campaign

Product Promotion

The Brief


KSFE is a non-banking finance company owned by Govt of Kerala.

Campaign for the new logo and product communication

Challenges

  • A large number of NBFC competition

  • Private chit promoters

  • Legacy brand and not very familiar to millennials

Strategies

  • Targeting Millennials and earmark the existing consumers

  • High decibel OOH campaign across the state

  • Long term campaigns on hero sites