KSFE is a non-banking finance company owned by Govt of Kerala.
Campaign for the new logo and product communication
All kerala
Targetting Millenials
New Logo Campaign
Product Promotion
KSFE is a non-banking finance company owned by Govt of Kerala.
Campaign for the new logo and product communication
Challenges
A large number of NBFC competition
Private chit promoters
Legacy brand and not very familiar to millennials
Strategies
Targeting Millennials and earmark the existing consumers
High decibel OOH campaign across the state
Long term campaigns on hero sites