OOH
Innovation
DOOH
Campaign
Experential
Marketing
Brand
Installations
Amrita Vishwa Vidyapeetham is a private deemed-to-be-university and Institute of Eminence based in India. The multi-campus, multi-disciplinary university currently has 6 campuses with 15 constituent schools across Tamil Nadu, Kerala and Karnataka.
New admission campaign
Challenges
A large number of educational institutes in every nook and corner
Change in educational needs and preferences of students and parents
Strategies
Identifying where to advertise through location index
Mapping engineering aspirant locations
High decibel campaigns at captive locations
Engagement through innovation & brand installation
