Funnel the consumer
Visibility
Engage at retail point
Godrej Appliances, a business unit of the highly diversified, Godrej & Boyce Mfg. Co. Ltd. is one of the largest players in the Home Appliances space. Focus on balancing consumer needs with the environmental cause and develop with intelligent technologies, to design and deliver environmentally superior products which are energy efficient- Green Think
Unlock brand fortune during the shopping seasons of Kerala.
Challenges
Excessive competition in the market
Standing out from the noise
Maintaining the leadership front in the market with a high level of customer satisfaction
Strategies
OOH Campaign near the retail point
Communication on environment sustainability
Product promotion and offers
In store gamification
