FabIndia is India's largest private platform for the product that are made from traditional techniques, skills and hand-based processes. They carved a niche and have a remarkable collection to turn heads.
Create awareness and build recall for the seasonal fashion release.
Challenges
Kerala has got many homegrown fashion brands
High decibel campaigns by competition
Changing buying needs and fashion preference
OOH inventory is pretty vast in each destination and to stand out from the crowd is a difficult task
Strategies
Thorough marking of key entry points to FabIndia stores
Identifying hero OOH sites with rectangle ratio
Ensuring availability and site booking to the timely start of the campaign
High quality and uniform print media production
